Your Shopify store is quietly losing money. We find where, and we prove it.
Most store problems aren't dramatic. They're a setting that silently stopped matching, a policy nobody re-read, a number in a dashboard that was never true. They don't announce themselves — they just cost you, every day, until someone goes looking.
Found in a single mid-size store- 4 pages Category pages in the main navigation matched zero products. Archive snapshots show one had been empty for over a year.
- 16.8% Of all shipping revenue was being refunded on orders that shipped anyway — a policy running unexamined in the background.
- $281,815 Of merchandise a year sat in carts quoted over $60 to ship. Above that line, abandonment tripled — at every order size.
- 8.9% Of "traffic" came from one country the store doesn't sell to. Every conversion rate in the dashboard was wrong, and getting wronger.
All four were invisible to the owner. None required rebuilding anything.
How we workWe audit the store, then we write down the before-state — dated, with the query that produced it — before we change a thing. That's the part almost nobody does, and it's the only thing that makes the after-state mean anything.
Then we fix what we found, and measure the same way we measured the first time. You get a number you could defend to a sceptic, or you get told plainly that the change can't be honestly attributed. We'd rather hand you four claims that hold up than forty that don't.
Taking on a small number of stores. If yours is bigger than its analytics can explain, get in touch.
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