Your ecommerce store is quietly leaking money. We find where, and we prove it.
Most store problems aren't dramatic. They're a setting that silently stopped matching, a policy nobody re-read, a number in a dashboard that was never true. They don't announce themselves; they just cost you, every day, until someone goes looking.
Case study: a single mid-size store- 4 pages Category pages in the main navigation matched zero products. Archive snapshots show one had been empty for over a year.
- 16.8% Of all shipping revenue was being refunded on orders that shipped anyway: a policy running unexamined in the background.
- $281,815 Of merchandise a year sat in carts quoted over $60 to ship. Above that line, abandonment tripled, at every order size.
- 8.9% Of "traffic" came from one country the store doesn't sell to. Every conversion rate in the dashboard was wrong, and getting further from the truth every month.
All four were invisible to the owners. None required rebuilding anything.
How we workWe audit your store, then we write down the before-state before we change a thing: dated, with the questions that produced it. That's the part almost nobody does, and it's the only thing that makes the after-state mean anything.
Then we fix what we found, and measure the same way we measured the first time. You get a number you could defend to a skeptic, or you get told plainly that the change can't be honestly attributed. We'd rather hand you four claims that hold up than forty that don't.
Taking on a small number of stores. If yours is bigger than its analytics can explain, get in touch.
hello ecommr usWe're a husband-and-wife team, and we've spent most of our working lives on your side of this: wholesale, retail, a bakery, a farm, a mastering studio, a photography business. We've run the kind of business where something quietly breaks and nobody notices for a year. It isn't a hypothetical to us.
Stephanie has run her career as a series of research projects: book design, photography, a bakery she built and later sold, a farm she taught herself from scratch. She reads the thing properly and writes down what it actually says. John has spent twenty-five years mastering records: work that consists almost entirely of hearing the deviation nobody else notices, then proving it exists on a meter. Before that, IT through the dot-com years.
Different trades, one habit: pick something, learn it properly, write down what's true. A diagnostic is that habit pointed at your store.